Solved MCQs of Mass Communication.

(1) A large size headline across the entire page is called:

(a) Deck
(b) Banner
(c) Lead

(2) A sheet containing facts and detailed information on any issue is known as:

(a) Summary
(b) Write up
(c) Backgrounder

(3) The key Narrator of a newscast or program is called:

(a) Announcer
(b) Editor
(c) Anchor
(4) Mohammedan Social Reformer was the English Name of:

(a) Muhazzab
(b) Makhzari
(c) Tahzeeb ul Akhlaq
(5) Daily Dawn Started in:

(a) 1940
(b) 1942
(c) 1944

(6) Zamindar was launched by:-

(a) Maulana Zafar Ali Khan
(b) Maulvi Serajuddin
(c) Munshi Mahboob Alam.

(7) The first Editor of Dawn was:

(a) Desmond Young
(b) Altaf Hussain
(c)Pothan Joseph

(8) The number of radio stations, which Pakistan got in 1947 were:

(a) 5
(b) 2
(c) 3 (1- Lahore 2- Peshawar 3- Dahaka)

(9). Daily Jung first appeared from:

(a) Calcutta
(b) Karachi
(c) Delhi
(10) Hamid Nizami was the founder editor of:

(a) Inqilab
(b) Nawa-e-waqt
(c) Mashriq

(11) CPNE is the representative body of:

(a) Editors
(b) Newspaper owners
(c)Woking journalists

(12) Television made its advent in Pakistan in:

(a) 1958
(b) 1964
(c) 1970

(13) Leader is the name of:

(a) Leading story on the front page.
(b) Main Feature
(c) Opening Editorial

(14) Continuation of a story on another page is called:

(a) Carried
(b) Jump
(c) Bouncer

(15) S.M.C.R. is a well known:

(a) Communication Theory
(b) Communication Strategy
(c) Communication Model

(16) A story appearing with the name of the writer is called:

(a) Credit line
(b) By line
(c) Print line

(17) The largest mass medium in Pakistan is:

(a) The Press
(b) Radio
(c) Television

(18) Dr. Goebbles is known as father of:

(a) Advertising
(b) Public Relation
(c) Propaganda

(19) Radio Pakistan was converted to Pakistan Broadcasting Corporation in:

(a) 1964
(b) 1972

(c) 1976

(20) A.P.P. is the abbreviation of:

(a) Allied papers of Pakistan
(b) Association of Publications
(c) Associated Press of Pakistan.
1) What is meant by editorial note:

a)Small editorial
b) Editor’s notesc)Additional editorial
d) None of these

2) The news which appears in the papers two or three days before an important event is called:

a) Curtain Raiserb) Background
c) Follow up
d) None of these

3) Who is the most important person in the T.V. NEWS:

a) NEWS caster
b) Camera-man
c) PEON
d) None of these

4) Hasrat Mohani published the newspaper:

a) The Comrade
b) Al-Hilal
c) Urdu-I-Muallahd) None of these

5) The Nawa-e-Waqt started its publication in:

a) 1940b) 1945
c) 1947
d) None of these

6) Irshad Ahmed Haqani writes his column under in:

a) Harf-e-Haq
b) Harf-e-Akhir
c) Harf-e-Tamannahd) None of these

7) Who was the first editor of the daily Jang?

a) Mir Javed-ur-Rehman
b) Mir Shakeel-I-Rehman
c) Mir Khalil-ur-Rehmand) None of these

8) Which of the private Pakistani T.V. Channel has the greatest number of viewers?

a) P.T.V.
b) S.T.N.
c) GEOd) None of these

9) Which official is called the pilot of the newspaper:

a) The editorb) The news editor
c) The reporter
d) None of these

10) Communication is a

a) Theory
b) Strategy
c) Process
d) None of these

11) The head office of “The Khabrain” is in:

a) Karachi
b) Islamabad
c) Lahored) None of these

12) APNS represents

a) Editors
b) Reporters
c) News paper ownersd) None of these

13) P.T.V. started its transmission in the regime of:

a) Ayub Khanb) Yahya Khan
c) Butto
d) None of these

14) Which is the largest circulated newspaper of Pakistan?

a) The dawn
b) The Jangc) The Nawa-e-Waqt
d) None of these

15) The Nation is the sister publication of:

a) The dawn
b) The Jang
c) The Nawa-e-Waqtd) None of these

16) AFP is the news agency of

a) England
b) America
c) Franced) Noneof these

17) Who was the founder of the Dawn?

a) Haroon brothers
b) Quaid-e-Azamc) Altaf Hussain
d) None of these

18) Wax-Wyllie wrote

a) Exploring Journalism
b) Mass Communication
c) Radio and T.V. Writingd) None of these

19) Who was the founder of yellow journalism:

a) William Hurstb) William John
c) William Hickey
d) None of these

20) The Urdu edition of the Comrade was called:

a) Humdardb) Jam-e-Jahan-Numa
c) Akhbar-e-Jahan
d) None of these